How to sell Personal Training and create $2000+ a week 2019 – Fitness Marketing


Hey guys and girls Joshua here from SmarterPT the fitness business agency. I’m a fitness business coach, and I help trainers get more clients, more sessions, more income and more success in their business. So in today’s video, I wanted to talk about something that I coach personal trainers and fitness business owners on every single day, and that is becoming a 6-figure, multiple 6-figures, or how to leverage their business to strive towards that 7-figure mark. Look, I know what you are thinking, 7-figures… from personal training… yeah right! Here is the thing before I get into today. Once you start making multiple 6-figures in your business There is a transition point where you’re personally making the 6 figures to when it becomes that the business is making that money since you are leveraging off trainers staff, multiple locations or even online programming. You’re not going to to be able to manage holy and solely a 7 figure business by yourself and profit every since cent. you would need to be charging clients $500 a single PT session if you want to do that I just wanted to clear that up, as I find a big huge barrier of self-belief and limitation for many trainers to wrap their heads around the concept of what a 7-figure business is We even get many trainers who can’t figure out 6-figure because their belief of if it is possible is their limitation as for the median wage for most people around the world is 65-80K a year. But a 100K fitness business when it’s done right It’s easy! In this video, I’ll share the key components on how you can personally achieve that as well Now me personally and my business, we are coaching personal trainers worldwide on how to grow their business We do exactly what we promise, and that is to help them get more clients, more sessions more income and more success in their business by providing trainers with EVERYTHING they need to be successful So lets, dive into this as I want to help you identify what you need to be doing to take your business next level. As you got to remember this, you are captain, the president and CEO of your business and life and me personally and my business we the compass to help guide you in the right direction So the first lesson or the first key element is WHAT! WHAT is your outcome. WHAT is it that you want to achieve. WHAT is is that you want and for this WHAT it all comes down to Dollars and Cents How much money do you want to make in your business? This is really important as a few months back, I had a chat with a trainer over Facebook and he said he wanted to make 6 figure business, and I asked how much a week is that for him he said $1000, now thats a $1000 short of 6 figure income. Now the beauty of PT is that it’s not a one-off product. It’s not like you have 1 client, for 1 session. Where you have 40 clients 1 week and then next week you have 40 new, different clients You sell as a personal trainer an ongoing service, You build your business up with every client you create more and more recurring income Now Some trainers might be thinking well that’s my problem, I don’t do well with keeping clients (retention) and thats why it’s a stuggle To hit the 6 -figure mark. Well then we need to think WHY is that happening? Is it lack of systems, lack of knowledge, accountability, poor session, not using PT software Or EFT Now EFT is a huge one, you need to have EFT, this means means a direct debit company that is debting the client before their week of training or month of training with you are doing with them Speak to anyone who is making 6 figures, and they will tell you, that there is no way to make a 6 figure business on just cash payments So if you’re wondering why clients are leaving why you are owed money, why you have inconsistent income, and you are not using a EFT system, this is a simple solution to help I know trainers that implement EFT and in a matter of weeks, their business is making consistent income and several hundred more without doing anything else So once you have an EFT system in place, every week you will get a predictable consistent income So if we look at 100K business that is $8,333.33 cents rounding up to $8400 or weekly $1923 and we round that up to $2000 And as the video suggest, this is all about making a 6 figure personal training business. If you only have a few clients and you are making on EFT $1000 a week, then we know that you need to be making another $1000 to make that gap to $2000 Simple maths right…So in our coaching program we teach you how a client and how you can sell PT for about $99-$198 a week. You can charge that amount because you have the tools, you have the services, you have the systems that you can provide to your members. Now if you need make an extra $1000, All you need is 2 clients a week for the next 5 weeks to make that extra money depending on how many sessions they are doing 2-3 sessions or not. It might be even higher you are making So how can you get those 2 clients, that’s the next part part of the equation every single week, we then need to workout how many people you basically need to get in front of how many consults you need to be book, how many leads do you need to be generating Everyone is going to be different but saying that maybe you’re not the best at selling, but you know that If you generate 15 leads, you can sell 2 members on average then generating 2-3 leads a day will turn into 2 sold client a week And also with our PT software that we give to trainer trainers, you can leverage off 80-90% of all the consults you talk to be sold into something, whether that be PT or a low end online personal training program workouts or meal plans Then once those clients who are online PT clients build that trust within you then you can set that opportunity again with them Maybe be sold into Personal training later for better results So this is where it all comes of a 100K Fitness Business Now a few of you are going to be thinking but you find it hard to compete with other trainers Look I don’t like selling just personal training. I don’t like saying hey for $99 you are going to get 2 PT sessions. When you sell PT that way or sell sessions that way, you’re competing with every other trainer out there. If you have ever had someone ring you up over phone and they are interested in PT, they will ask “How much is it” and 90% of this is because they are shopping around based on sessions and not the value you provide to them. So apart of this being a 6-figure business Remember your clients don’t wake up and say I want a personal training. It’s the emotional connection that drove them to the idea of personal training So like we Knew we wanted a 100K fitness business. That’s your WHY, your outcome… What is their Why and their OUTCOME, of what they wanted Well, they want, for example, they want to lose weight they want to shed 20 kilos of weight, they want a Flat Stomach… So a big thing you see me focusing on with the personal trainers that I work consistently every single week is setting them free from the over-crowded space of just personal training and training sessions Look! Your clients don’t want personal training sessions They want a service and a solution that’s going to get that weight loss, strength, inches off their belly flat stomachs, bikini bodies, feeling better And this is where most trainers get stuck… They advertise, their weight loss PT package which includes 2 PT sessions, a towel and bottle of water All I see, and all your clients see 2 sessions, as this is the (VALUE) You’re providing. Your clients have at towel at home, they have bottle of water. So while it’s a nice gesture to give that stuff it’s not actual VALUE. Your clients know that their eating is not great, so help them with that, included tracking ogging, reference menus. This helps and is a part of the value and service you offer So besides personal training, we want to focus on not price, not sessions, but what is included value, what value are the clients going to get. So you can transition from a trainer who just offers sessions and training sessions. To someone that offers an outcome and results and a service to all your members This is all adding to being that 6-figure business. So what other value can you include? In our PT coaching, we talk about adding 40+ included value items. This is perceived value in your programs. You can workout plans which we can send direct to their mobiles. No pieces of paper fumbling around, food logging, tracking Custom meal plans, accountability, coaching A Community you can run even monthly events where they can bring friends, Supplement assessments supplement guides, maybe protein after after every single session, gift cards to their friends for example But also remember to include a crazy promise. Include a ‘100% money back guarantee’ Now you’re not going to have to pay this out as it’s based on results… Your clients are going to see some type of result, and if they are not then clearly they are not working or logging their foods to your standards to which you agreed Which is all a part of the agreement which I teach you But remember you want to create value that you offer so much that you then have a service and they can trust you. Nothing says more than trust Than a money back guarantee on your services as well. Look, with everything we are talking about it’s about not doing the same as everyone else. Its about being different, about being different in a way that you become the competition Also I know you would rather have 20 loyal clients personally staying 8-10-12 months in your business, who are getting amazing results, who are walking testimonials For you and your business. Than being like other trainers who every couple of weeks are struggling to make money And finally, remember level upon the experience that the client is getting. Offer stuff like free boot camps Wall of fame, Extra video training that you can send them. Offer them online personal training as well Provide supplements for your clients to purchase This is all about adding to that 6-figure Hope this really helps you guys and girls to achieve more success in your business I’m Joshua from SmarterPT the Fitness Business Agency I hope this information can help you grow towards and understand what you need to do. If you need any help, please reach out on YouTube Facebook, or personally on my email. And remember to believe in yourself and don’t be like every other trainer! “YOU’VE GOT THIS”

8 Comments

  1. this sonny Coleman,
    my website address is www. fitness x365 . com my email address is [email protected] can u please contact me.

  2. nice

  3. how do you get or do the eft is it app or..

  4. Hello do you have some idéa for fitness info product ? I sell pdf fitness programme (for now about 4000 in 2 years)

  5. i like the green​ hands

  6. You made a distinction between personal training and online training. Interesting

  7. Thanks mate

  8. Awesome video, great info here! If anyone is interested I run a free facebook group where I teach fit pros how to market online. I show the exact systems we use to scale all of our fitness clients' businesses. Here is the link if you are interested @t

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