Gluten free diet: The science (CBC Marketplace)


(♪♪)>>Erica: Time to meet up with the winner of Canada’s dumbest charge!>>Erica: Five Canadians took on big companies. And five frustrating fees.>>Heyho, heyho, this paper charge has got to go.>>Erica: In a nationwide competition to find Canada’s dumbest charge, they went head to head for your vote!>>You people are bandits.>>Erica: Now the results are in. Who did you pick? What is Canada’s dumbest charge? (dog barking)>>Erica: You’re about to find out. (♪♪)>>Tom: But first up, we’re in a grocery store, shopping for gluten free goods.>>Tom: To gluten, or not to gluten. That’s our question. Trying to get at the truth behind the trend.>>Tom: Excuse me. Should I buy gluten free pasta or regular pasta.>>Gluten free.>>Tom: Really?>>I think it’s better for you.>>Tom: Hmm. Let’s see what another shopper thinks. Hey there, excuse me. Do you think I should buy regular pasta or the gluten free?>>You should probably try the gluten free one. I believe it’s healthier.>>Tom: Yup, once a specialty found in health food stores, gluten free products are now mainstream.>>Tom: Betty Crocker? What’s cookin’ Betty? They’re everywhere! Pancake mix, gluten free. Pancakes from scratch every Sunday. Avoiding gluten is the food obsession du jour. In fact, one in five of us steer clear.>>Tom: Hmm. Gluten zero, Tom one.>>You read all these magazine articles, or newspaper articles that say if you feel this way, maybe try gluten free products. You won’t — you’ll feel better, you won’t feel so bloated. Maybe even lose some pounds, you know?>>Tom: So is that what all this is all about? A healthier diet? I push on for answers. These look good. Glutino. Excuse me. Should I buy these cookies?>>Well, it depends. Are you celiac?>>Tom: No.>>Then move along Mister. This is my food.>>Tom: Actually, we know who this guy is. He’s B.C. comedian Darcy Michael. And the gluten-free trend has got him shaking his head. Why? For Darcy, it’s not a lifestyle choice — it’s a necessity.>>People aren’t treating it like the disease that it is. They’re treating it like Atkins diet. It’s too trendy. It’s too trendy. Stop it! You’re ruining my life.>>Tom: Darcy’s one of only about 35,000 Canadian diagnosed with celiac disease. Gluten attacks him.>>Tom: Living with it, what’s the physical effect if you have some –>>It’s terrible, like if I — the first year into being gluten-free I said to my husband, I was like, I’m gonna to go and have a burger. I want to go and get a fast food burger. I haven’t had one in a year. And the next morning it was like a dinosaur coming out of the bedroom. I was like roooaaarrr. And my waist was 8 inches bigger. And as a gay man that is the worst punishment in the world, you know? You do not want to have an 8 inch belly — or well, most gay men are like 8 inches, so fat. (laughter)>>But no, besides like, just the pure bloating, you’re just emotionally you’re a wreck and physically you’re like, I can’t eat for days afterwards.>>Tom: And how long do those symptoms last?>>I call it being glutened — if I get glutened, I could be off work for 2 weeks from it — just being sick.>>Tom: So what is the truth? Should we all fear being glutened, especially with all the caution wrapped around it. Caution that’s got many of us tied in knots. And it’s no wonder. Check out all these headlines. Shrink your waistline, with a decadent gluten free ingredient. Gwyneth Paltrow shares how going gluten-free changed her family’s life. And get this, more than four million Canadians are going gluten free. Wow! (♪♪)>>Tom: When it comes to the gluten free trade, companies go where the celebrities are.>>I don’t discriminate when it comes to food so I like to try everything. I tried Udi’s today and I like it.>>Tom: Check out this video brought to you by Udi’s. A huge North American brand. Trotting out a galaxy of stars.>>We’ve seen a lot of changes in our health. We feel a lot better. Going ga-ga over Udi’s gluten free products.>>What I experience is that it tastes potentially even better. (laughter)>>Tom: But, unless celebrities have celiac disease, Darcy Michael says the stars should keep their mouths shut.>>Tom: What do you make of the celebrities who are going gluten-free and saying it’s changed their lives?>>Oh yeah, like Miley Cyrus says it’s how she lost all the weight, saying gluten is crap. Which is ironic because that’s how I found out I was allergic to gluten. (laughter)>>Tom: So what is gluten? A protein that gives bread its spring. Found in wheat, barley and rye. But do we actually know that? Canadian movie stars Seth Rogen and Jay Baruchel lampoon the anti-gluten trend in their hit film “This is the End.” You don’t even know what gluten is!>>I (bleep) know what gluten is.>>You have no idea.>>I do know what gluten is. Gluten’s a vague term. It’s something that’s used to categorize things that are bad. You know, calories, that’s a gluten. Fat, that’s a gluten.>>Somebody just told you, you probably shouldn’t eat gluten. You’re like, oh, I guess I shouldn’t eat gluten. Gluten means bad (bleep), and I’m not eating it.>>Mmm, this bite is better than the previous bite.>>Tom: Funny stuff. Compared to those guys, our shoppers know more right? Time for Darcy and I to find out.>>I’m just the eye candy for this interview.>>Oh, I thought I was the eye candy.>>Tom: I thought I was the eye candy. Okay jeez. Do you know what gluten is?>>Uh, one of the items in — in wheat products. Starch?>>Tom: Starch? Not quite!>>I tend to think sometimes maybe it’s a new trend.>>Would it be — ooh, like a starch. A wheat.>>(mumbling) Protein.>>Protein.>>Tom: Bingo! (laughter)>>You got it!>>Tom: It’s a game show! Seems to be a lot of guesswork when it comes to gluten. Timothy Caulfield leads the health law institute at the University of Alberta. He’s studied the food industry’s influence on consumers for years.>>Tom: Where’s the marketing philosophy or strategy coming from?>>History tells us that people are often looking for a simple answer. They want a particular component, right? Whether it’s sugar, whether it’s fat, whether it’s salt, something that’s going to fix their health issues. And I think marketers can play on that, right? They can play on — it’s almost like simplifying the story around nutrition to this component of going gluten-free.>>Tom: That story seems to be working. Remember, in Canada, only about 35,000 people have been diagnosed with celiac disease. Yet millions of us are trying to avoid it. To the tune of half a billion dollars in sales. So how does that break down at the cash register? (♪♪) (cheering and applause)>>Tom: Welcome to this week’s edition of “The Price is What?” Let’s meet our contestants? Cassidy and Chris. Come on down! (applause) (♪♪)>>Tom: They’re both shopping for meals but who will get the better deals? She’s gluten free. And he’s fancy free! Let’s get things started with Betty Crocker devil’s food cake mix. Cost? $2.49. How about Betty’s gluten-free cake mix? $6.99! (buzz)>>Tom: Almost three times the price! (♪♪) (audience laughter)>>Tom: Next up. Noodling with spaghetti. This brand costs $1.79. What does Cassidy’s gluten free version check in at? $2.99. (buzz)>>Tom: Over a dollar more, and you get way less. We’ve got some Dempsters buns. The gluten-free version costs almost 50% more. (buzz)>>Tom: Looks like gluten free is getting clobbered. (cheering and applause)>>Tom: But, there’s still the bonus round. How ’bout some bread? This whole wheat loaf costs $2.99. Udi’s whole grain clocks in at $6.29! Jeepers Cass!>>Tom: Gluten free is still more expensive but for that? It’s got to be more nutritious. Or is it? Stay tuned! (cheering and applause)>>Erica: Later, we reveal the winner of Canada’s dumbest charge. And our competition makes waves in Ottawa.>>When will the government stop the nickel and diming of Canadians? (applause)>>Tom: What’s your gut reaction. Think gluten-free is better for you? Share you thoughts on Facebook and Twitter. (♪♪) (♪♪)>>Tom: We’re shopping for the truth behind the trend when it comes to gluten free products. Canadian comedian Darcy Michael has celiac disease, which means he’s gotta be gluten free. (laughter)>>Just the little things. The typical you want what you can’t have.>>Tom: And he’s not amused by the hype that leads to things like this.>>Tom: Seriously, gluten-free shampoo. The likelihood of anyone even with celiac needing something like this is next to none. Do you use this? Never mind. Darcy does like the idea of more gluten free options. Even though they can cost more ’cause companies say they’re complicated to make. As for the rest of us, what do we get out of it? Well, white bread isn’t seen as the healthiest of breads. So we take a loaf of it and this whole grain to test shoppers’ assumptions.>>Tom: So we’ve got your basic wonder bread and this is, this a gluten-free brand.>>If you’ve heard gluten-free is good, you’re going to buy this one.>>I guess I would say maybe this one.>>So between these two, I would likely choose that.>>Gluten-free stuff is generally more expensive, so… (laughter)>>If it’s more expensive it’s gotta be better for you.>>Yeah, maybe.>>Tom: Better for you? Hmmm. (♪♪)>>Tom: Welcome back to “The Price is What? We’re looking at gluten free, but thinking it can be gluten pricey. So how gluten healthy is it? Cass and Chris take it away! Remember that Udi’s whole grain bread? Compare it to this white bread. Brand for brand, Udi’s has more calories. More sodium. Way more fat. Double the sugar. And less of the good stuff, fibre! Next to this whole wheat version. Similar results, and even less fibre. So if you’re gonna go gluten-free, you might want to check the facts. Like this major fact. Cutting the stuff out means potentially losing lots of important nutrients from your diet. Yet new products hit the shelves every day. Promoted by the industry as a way to better health. Professor Timothy Caulfield says it’s really all about marketing.>>Just because it’s gluten-free for sure does not mean that it’s healthier.>>Tom: So are you saying then there are companies capitalizing on this murkiness to put products out there?>>The truth is so so simple. But the market doesn’t want it to be simple, right? They want the message to be–to be complicated. They want to sell these different kinds of, whether it’s a fitness routine, some kind of magic diet, or some kind of magic food product, they want to be able to market those things. They don’t want the simple truth which is, you know, eat lots of fruits and vegetables. Get your exercise, that’s about it, right? And you can’t sell a lot of products with that message. (♪♪)>>Tom: He’s right. But what about people without celiac disease who say they’re gluten intolerant? There’s no agreed upon diagnosis for that. Do any of your friends say they’re gluten-intolerant?>>Yeah. One of my closest friends Reva says she’s gluten-intolerant but from what i’ve seen that’s only 6 days a week because she refuses to give up Friday night pizza. (laughter)>>Tom: But this is serious business to companies like Udi’s. Last year, the American foodmaker commissioned something called “Canadian attitudes towards gluten free study”. It concluded we feel healthier, happier and more energetic reducing or cutting out gluten.>>Tom: People who go gluten free say they feel better, they have more energy. How do you explain that? How do you counter that argument?>>So yeah, the placebo effect is real and it’s powerful, we have to remember that, right? But I will say it’s very very difficult to make direct causal relationships between going gluten-free and–and feeling better and having more energy and there’s no evidence to support that conclusion. But that hasn’t stopped Udi’s from suggesting going gluten free could give you more energy! And that there’s no downside to trying a gluten free lifestyle (♪♪)>>Tom: I show Caulfield Udi’s website. >>There is a downside, right? ‘Cause you’re going to be paying more, right? Almost certainly. And it is challenging to eat the nutritionally balanced diet that they’re recommending, right? It becomes more difficult to do that. But wait, there’s more. Udi’s also suggests going gluten-free may improve symptoms of autism. In children. Any clear science on that? Not yet.>>It really frustrating that you have this kind of portrayal given the state of the science. Are they playing on parental concerns? Are they–are they playing on, you know, almost parental guilt, that they should be taking this kind of action to try to improve these conditions. Parents may be willing to try anything.>>Tom: We ask Udi’s for an interview, many times. They turn us down. (♪♪)>>Tom: So we head to the nation’s capital … (♪♪)>>Tom: where we hear Udi’s has a booth at this gluten free expo.>>This is cinnamon raisin actually. The place is filled with all sorts of gluten free goodies. But we’ve got an appetite for answers. And make a bee line to the Udi’s booth and a company rep. We’re doing a story on the gluten free trend, how people are going gluten free a lot — and we re just asking questions why people are going — especially if they don’t have celiac — why would people go gluten free?>>They just feel better.>>Tom: Yeah?>>A lot of people — an intolerance — if you feel tired, people with ADHD, if they go gluten free they find that their symptoms are a lot less.>>Tom: Really? Boy, first autism, now ADHD?>>Tom: So when people come up and ask you about the products, do you tell them about the ADHD and things like that?>>Yeah, if it comes up.>>Tom: Really, yeah? And you feel confident that’s the case?>>I mean it works for some people so you have to at least say if it works why not try it.>>Tom: We came looking for answers and leave with evidence that’s — once again — anecdotal.>>There is no evidence that going gluten-free itself is — is beneficial, right? So yeah, I mean there’s a downside to it in expense, in convenience, and trying to maintain that nutritious lifestyle. As for our shoppers, they’re starting to see past the glamour of gluten free.>>Tom: Most people don’t need a gluten-free diet.>>I agree.>>Tom: You believe that?>>I believe that.>>Tom: Will you keep buying gluten-free products, do you think?>>I’ve kind of edged away from it. I was actually going to look — I make my own muffins and whatnot.>>No, we can come over to your house. You can make me some gluten-free muffins. No one’s going to complain.>>Well, you’ll have to bring the recipe. (laughter)>>I got google. We’re covered.>>Tom: Take it from Darcy, unless you have a real health issue, don’t buy the gluten free hype. Just remember the truth behind the trend.>>Erica: Coming up.>>Tom: Cue drumroll.>>Erica: Envelope please. Who’s the winner of Canada’s dumbest charge? Up next.>>Tom: Fight back, be a Marketplace Watchdog. And help us sniff out scams. (♪♪)>>Erica: Time to meet up with the winner of Canada’s dumbest charge! (♪♪)>>Erica: After combing the country for your nominations.>>Do you think I have Canada’s dumbest charge? (roosters crowing)>>Erica: We narrowed it down to the five top contenders!!>>In front of a live audience in Toronto, five Canadians took the stage.>>I think I’ve got it in the bag. (cheering and applause)>>Tom: And duked it out to convince you to vote for their dumb charge.>>Canada’s dumbest charge is the fee that we pay for paper bills and bank statements.>>Jason Card had it with paying 2 bucks extra to get a paper bill and bank statement.>>Hey ho, hey ho, this paper charge has got to go!>>Bell charges $2.80 cents a month for touch tone service. (barking)>>Selma Schachner is calling out touch tone fees.>>You people are bandits. It’s a money grab because in this day and age you have no choice but to use touch tone service.>>Tom: Lisa Witts believes banks are hammering us with ATM fees!>>This is how I feel when I use another bank’s ATM. (ding)>>I feel like I’m getting dinged! >>Mike Anderson says airlines charging to select your seat should take off!>>When I see something that appears unfair, I like to stand up and make it right>>Tom: And Lauren Cooper is singing the blues about Ticketmaster fees!>>This big time company who has very little to no competition whatsoever can gouge you.>>Erica: After our five contenders made their case, you voted — in the tens of thousands! Vented to us on video.>>This touch tone fee is the dumbest charge.>>I went with Ticketmaster.>>Bell’s touch tone fee needs to go, good bye.>>I vote for ATM fees.>>Tom: Your dumb charges even trend on Twitter. (♪♪)>>Tom: We counted up your votes.>>Erica: Five Canadians,>>We’re going to get rid of this charge.>>Erica: Five fees.>>Tom: But only one can take the dubious title of –>>Canada’s dumbest charge! (cheering and applause)>>Erica: And now, the moment you’ve all been waiting for!>>Tom: We’ve got a winner!>>Erica: Or should we say, loser?>>Tom: Cue the drum roll! (drum roll)>>Erica: Envelope please!>>Tom: Aha.>>Erica: Hmmm.>>Tom: Let’s get moving!>>Erica: Okay. (♪♪)>>Erica: I’m off to deliver the news to the winner. (bell ringing) (dog barking)>>Erica: Selma Schachner, you have Canada’s dumbest charge!>>Wow! That’s fabulous! Thank you. I’m flattered. I think there are a lot of people out there, who are fed up with Bell.>>Erica: Well, thousands and thousands of Canadians voted, and a lot of them were in your corner.>>Really?>>Erica: Selma’s inspiration: her mom.>>She’d be awe struck. She’d be very proud. Yeah, because she taught me about being principled. It’s time to listen to your customers.>>Erica: Well there’s no better way to give Bell that message than in person. We’re headed there now. Do ya wanna come with us?>>Do I? I wouldn’t miss it for the world!>>Erica: Grab your coat! Come on, buddy. We’re going on a trip! (barking)>>Erica: We hit the road and show up at a nearby corporate office.>>Erica: Ready to call them?>>As ready as I’ll ever be.>>Erica: They won’t return our calls, so we give it one more try, leave Bell a message.>>Erica: Canadians have voted and Canada’s dumbest charge is Bell’s touch tone fee. Really hoping that somebody could come out and speak with us. Let’s see if they call us back.>>Okay, great.>>Erica: We wait but no word.>>That’s a little disappointing. I would have hoped that they would have at least addressed this issue.>>Erica: But we’ve got a little message for Bell. We leave them a calling card>>Home of Canada’s dumbest charge: Bell touch tone fee, perfect gift for them.>>Erica: Bell won’t come on camera but in a statement tells us the touch tone fee isn’t going away.>>Sooner or later someone’s going to listen to us.>>Tom: We’re hoping Ottawa listens. We ask the Minister of Industry to talk. No luck but we catch the ear of the opposition consumer critic.>>Thank you Mr. Speaker. CBC Marketplace has identified the dumbest charges that Canadians consumers pay. ATM fees, pay to pay fees, airline fees, touch tones fees. When will the government stop the nickel and diming of Canadians?>>Hear, hear. (applause) (banging on tables)>>Mr. Speaker, Canadian consumers deserve access to credit on fair and transparent terms.>>Tom: Nothing on touch tone but new legislation could outlaw telecom paper bill fees.>>Erica: Meantime Selma’s got a message for Bell.>>The word is out there, that I have Canada’s dumbest charge. Or rather, that you have Canada’s dumbest charge.>>Tom : So touch tone is number one, and by far — it took 41 percent of the votes. Wanna know how the other dumb charges ranked? Coming in at #2, with 26 percent of the vote, paper fees. Number 3, ATM fees. Flying in 4th, airline seat selection. And landing in 5th place, Ticketmaster.>>Canada, don’t give up, fight for what is right.>>Tom: Take it from a winner and keep sending us those dumb charges.>>Erica: Next week on Marketplace.>>Tom: Who wants to play our game?>>Erica: Remedy or rip off!>>The price itself is a ripoff!>>Tom: We reveal how not to get fooled by a slick sales pitch.>>We’re both hungry and the tea is not holding up.>>Erica: How big names –>>I just told you, it works for me.>>Tom: And big marketing –>>On a monthly basis, every program is $394.99.>>Erica: Get you to spend big bucks!>>It was like an infomercial, buy, buy, buy. (♪♪)

100 Comments

  1. I am lactose intoloerant. People buy lactose free products> Cost of products goes up due to demand> No more lactose-free milk for me.

  2. Nowadays, the big corporations and their 'scientists' are becoming the new cults and priests..
    Instead of saving your soul, they're trying to save you body by giving you an easy fix and a promise to optimal health if you have faith in them in the form of purchasing the products

  3. Everybody could eat what we want, but if you do not have Celiac disease just save your money. Going gluten free would not help you. You are still eating carbs.

  4. There are two types of people people who lie about gluten allergy and people who have gluten allergy but get called out for lying

  5. I don't see anything wrong with seat fees… its an extra service for your convenience

  6. So sweet my favorite lady won!!!! Yayyyyyy the Bell touch tone fee, so happy she won 🙂

  7. Hm, seems the guy in the video 17:43 is the inspector they use in restaurants Jim Chan. Strange or not?

  8. But you're not talking about something I personally consider important… or let's say 2.
    1. The taste… gluten free products are disgusting, they're made with rice flour and other stuff, and it has nothing to do with wheat taste … It's so bad 😝😝😝
    2. And more important… celiac disease means not being able to eat gluten, at the tiniest amount, what you can obtain only if you prepare your meals yourself out of natural gluten cereals, because gluten free flours contain 0.2% gluten, what you may consider insignificant, but is genuinely harmful to celiac ones.

  9. This just needs to happen for 'sugar free' products cuz I'm a diabetic (type 1) lol.

  10. I Don't trust anything out of the governments propaganda arm the CBC.Special interest groups like the wheat board. The dairy cartel. The poultry and egg cartel have the government in their pockets.The only advantage of having a diagnosis of having celiac disease is if your going to prison or a nursing home you get special food.Otherwise just keep quiet about celiac or wheat intolerance or pay dearly for life and health travel insurance.

  11. 3 minutes in and already getting a great chuckle, love the humor in this ^_^

  12. 9:47 Idan's "Sans Gluten Free". The word sans means without, so that product actually HAS gluten. It's all a marketing fad that manufacturers don't even understand.

  13. Gluten isn’t appealing at all! Esp when you have celiac!

  14. Gf is very expensive! I have celiac and I avoid almost all processed foods because of the price!

  15. The checkout already cover this in about half the time.

  16. well as long as i dont have can eat normal products i wont buy gluten free

  17. It is nice that companies have created more gluten-free products, in part, because of a craze/fad. Many of these products would have become available anyways considering the increasing number of people being diagnosed with Celiac Disease. Apart from this benefit, I do not believe that anyone who is not diagnosed should go gluten-free. Everyone is entitled to make their own choices, but I would not wish my diagnosis nor symptoms upon anyone. I would also not choose to be gluten-free if their wasn't so much at stake. Being diagnosed with Celiac Disease, I put myself at risk anytime I consume gluten, even the smallest amount. Apart from my symptoms, I risk developing additional diseases and disorders by not treating my disease with a gluten-free diet. I think the biggest problems are 1) because of the hype/fad many people believe Celiac Disease to be lesser than what it is and 2) people don't actually understand what the disease is. Due to the fad, many people dismiss everyone who is gluten-free or who make gluten-free choices as only "fad-followers". There has almost become a negative connotation around being gluten-free. I should feel comfortable and confident when trusting others to prepare my foods; I shouldn't feel bothersome, annoying, or belittled. As for number two, Celiac Disease is an auto-immune disease. It is a cousin to Type 1 Diabetes, in that it is a genetic condition/predisposition to having an immune response to gluten. Gluten is not bad nor scary as many have deemed it to be. It is a naturally occurring part of wheat, barley, and rye. But because of this genetic condition, those with the disease have immune systems that react improperly when exposed to gluten. Those who do not have the disease have no reason to cut it from their diet, as gluten itself is just a plant protein. Eating any processed food without gluten is no better for you than eating any processed food with gluten.

  18. I guess Canadian has a different definition for humor…

  19. 6:09 What is wrong with her voice? Is that a man?

  20. Hey hey, ho ho, this gluten's got to go! Hey hey, ho ho, this gluten's got to go!

  21. 14:30 "I mean, people with ADHD, if they go gluten free, they feel their symptoms a lot less…" BULL$H!T! I have diagnosed ADD (I don't have the hyperactivity aspect), and it doesn't really matter what I eat, I still get distracted easily and I struggle to keep even my thoughts focused… (Of course if I eat a bunch of sugary things and guzzle caffeine, then I am worse, but aside from that, my diet doesn't affect my ADD)

  22. It belongs to a group of lectins

  23. I'm not super allergic. It's more of a big intolerance and I have to deal with the bloating and discomfort. I'm glad there's more options gluten-free but people who are not affected by this are making people like me, judged when we ask for the options in restaurant. People need to learn more about the consequence of this intolerance and allergie.

  24. Paper fees are not dumb, there needs to be an incentive for people to get their bills electronically. It should be $5 per month minimum, because $2 isn't working.

  25. As someone who is on the spectrum, I laugh at said claims. wahahaha! Wtf?

  26. Gluten free is half-assed , you should be grain free , with or without gluten ! All grains are highly inflammatory.

  27. There are so many nutritional factors in selecting diets and the typical measures don't measure or consider many factors. Many gluten free versions may contain other sugars, sodiums, etc. to compensate for smaller portions or different taste which makes them unhealthier and such must be considered. Everyone has significantly different dietary and nutritional needs!
    From my choices, I tend towards gluten free diets as I've seen how such limits weight gain and how I'm not tired or hungry after eating a ton of gluten free foods as opposed to regular versions; and the gluten free versions have been better quality foods while also being easier to digest.

  28. Celiac's isn't the only gluten intolerant disease. Hashimoto's is often relived with the same diet.

  29. I do get bloaty and tired when I eat pasta and breads but not so significant that it impedes my life.

  30. Gliadin is linked to type 1 diabetes.

  31. I've gone GF for 3 months now and my appetite has decreased, lost 7 pounds, less cravings, etc. Just my 2 cents

  32. If I was celiac, I wouldn't complain about the people making it trendy, because it drives markets to make more items available. My sister in law is celiac, when she lived in Denver, she had tons of options. Now that she's moved to Florida in a small town where people are less health conscious, she struggles to find anything. There isn't such a thing as a gluten free section, and they all look at her like a dirty hippy….

  33. Who is the hottie at 4:40?

  34. A lot of pushback on Gluten Free. So where is it coming from, the Wheat Mafia? You are missing another big part of the story. In addition to Celiac sufferers who have full on intolerance to Gluten,  there are many  people like me and my son who are Gluten sensitive. Eating products with gluten doesn't make us catastrophically ill, but it does impact our health. In my case I can feel the effects of eating Gluten by the pain that develops in my joints (shoulders-elbows-fingers) that magically disappears when I stop eating grain based products with Gluten. My son gets headaches that disappear when he eliminates Gluten from his diet and return when he cheats.  I have been avoiding Gluten for 20 years or so and no typically the GF bread products available including Udi's are pricey and no where near as appetizing. GF pasta on the other hand isn't quite so expensive and (to me) the taste is indistinguishable from the wheat based stuff.  For scarier stuff on why no gluten (or grain!) go read the book "Wheat Belly". If in doubt go off Gluten for 2 weeks and see if you notice a difference, if not YIPPEE, if you do feel a change for the better you know who the culprit is!

  35. Watch What's With Wheat. It's the pesticides not the gluten.

  36. Sponsored by the Gluten Lobby! 😅😅😅

  37. If less than 1 in 10 people have problems with gluten, why on earth are 1 in 5 people avoiding it? Ignorance annoys me.

  38. Propaganda aimed at converting gluten-free people back into eating their wheat products lol ditch all the carbohydrates

  39. my friends gets sick if she eats anything with gluten. took docs a long time to figure out what was making her sick. she usually didnt like eating because of how awful she felt afterwards. after he diagnosis she was much happier because she now knew what was wrong. she now eats gluten free product and has gained a LOT of well needed weight. and she loves it

    and me? I NEVER go gluten free. unless i'm in her presence (as in we decided to eat together), i NEVER go gluten. and before u guys say "well u could order yours with gluten," it is WAY easier to just give a base order instead of a lot of instructions. NO flour, no barley, no rye, Nothing should cross contaminate. So that way she can have whatever i order too

  40. Only thing i learned here is people are even dumber than i thought, no wonder advertising is such big business.

  41. But…If I would gluten allergic I would be happy for this dumb trend….think of all the foodstuff that will be made which you can now eat.

  42. would love too see you guys test 0 calorie drinks to see if they really are 0 calories and what health concerns we should be aware of as consumers

  43. this looks like all bell contracts are void… tell the company you want to not pay that fee, it will get your service disconnected making the provider breaking your contract…

  44. Trust me, gluten products are one of the best delicious on the world. It can be cooked with meat and tasted more than meat. Gluten is also a very nice ingredient for making vegan-meat. Chinese cooks are super professional on cooking gluten.

  45. This is Billy.Gluten must be removed from our products.It just too dangerous over long term exposure my opinion

  46. You want me to eat gluten then im staying in your house and we must only have one bathroom to use. But im very happy everyone is asking for this. It has given those like me a bigger choice and lower prices.

  47. I love watching the CBC when they are NOT involved in political things.
    Who'd think that left-wing-TRUTHERS existed?

  48. Wheat is not good for you anyway. Plus I found out that the glyphosate in the wheat gives me migraines. I'm so much better if I stay away from grains altogether. I have a great recipe for coconut flour bread and cake. For pasta you can get rice pasta, quinoa pasta and so much more.……………………..peggy

  49. Some years ago now I had a coworker call me to ask if I'd work her shift because she was all of a sudden "gluten intolerant". However, she had managed to drive to work, a job where eating was prohibited (our supervisor didn't fall for it) and was standing upright still working. I pointed this out, asked her if she had Celiac, and asked her how she was reacting; she said she couldn't breathe. I told her to enjoy her shift. I have no issue with people who do not have Celiac, choosing to eat gluten-free, but it's a choice just like it is to be vegan, vegetarian or follow whatever diet "Dr." Oz is pushing these days. Only those with Celiac need gluten-free food; that's scientific fact. You're reacting to something else.

  50. A few months ago, I did a very amateur poll of pals on who was avoiding gluten. An astonishing 9 out of 12 claimed to be "gluten intolerant". Not even one had been medically tested. Friends of my parents had 3 daughters who were diagnosed with Celiac disease. Their eldest died at just 24 from complications. I'm sick and tired of those who claim intolerance. Stop all the gluten celebs.

  51. So all the lady with the dumbest fee actually "wins" in the end is some dumb red balloons? No cash prize or gift card at least?

  52. I think its great because you no longer have to find gluten free stores…it was like a drug deal whispering: Do you have gluten free here? Running away like they where going to call the cops when you got a strange look. Now we can buy in the main isle🥰

  53. For those without Celiac Diesease eating gluten free food does not necessarily make you healthier because you'll be cutting off several food items that your body needs without any physicians guidance. Those diagnosed with Celiac Disease have their doctors to help them get all the necessary nutrition their body needs

  54. Thats simple skip grain.s and sugar for 6month and se what happends most ppl will get better from it becuse our bodys still is program to proces the same things before we was settlers and began to farm the land.

  55. Gluten is not for humans. We can not digest it. It doesn't matter who you are. People need to do research. Look up Dr. Paul Glidden and Dr. Joel Walach.

  56. He said to his husband what a loghaf I could not not

  57. It's not the gluten, it's the glyphosate. https://images.app.goo.gl/NhdZmeL5KC1pQVTRA

  58. I didn't even know what is touch tone/charge until this episode. Wow, people can charge other for that??? It basically is you got a beep when you press a button, how does it constitute as a service fee???

  59. America's dumbest charge is the fee to hold your baby immediately after birth.

  60. 11:26 I think the Professor suffers from Hyperhidrosis

  61. seatfeee WORST

  62. Im happy the gluten free diet blew up. Even about 7 years ago there wasnt much gluten free food. my mom being celiac didnt have much food she could eat. But now theres more variety for her.

  63. I use to think gluten free meant it wasn’t gmo wheat….today I think most wheat is genetically altered. Good vid to watch is “ The war on wheat “

  64. Gluten is a lectin that is inflammatory,and many people have to stay away from it I have headaches,joint pain,and terrible rashes if I eat gluten,

  65. Thats why I LOVEEE this show! I dont follow trend blindly like most people.

  66. People are so gullible. It’s no wonder politicians can take advantage of us…we will believe anything, especially if a celebrity tells us! Just keep chanting it and soon the majority will believe it.

  67. 6:56 Clark Kent 8:10 Peter Parker

  68. I’m discriminated against because I eat gluten. Where is the gluten isle in the darn supermarket today?

  69. No, no, no, I have ADHD an not eating gluten makes absolutely NO difference.

  70. = Creating confusion is TOXIC * misleading by false advertising must be treated as a FRAUD !

  71. Most GF foods Ive found are high glycemic. Only eat GF if you have to

  72. Yes, generally products marketed as gluten-free are full of other crap which may be equally bad for you as gluten, but this report misses out on the problems with gluten for everyone, even if you are not acutely symptomatic like Celiac sufferers.

  73. "I said to my husband". Oh man, here we go again.

  74. Unless you have celiac disease, gluten-free is not for you. I LOVE this show!

  75. It's not really healthy ..it only helps if u have a disease..but to eat better
    .wow. ur better off eating McDonald's for a week …

  76. I also have celiac.
    I broke my leg this summer, the rehab I was in for a month did not have gluten-free available.
    When I got home I was so sick; it took fourteen days to get back to my health.
    Of course this had an effect on my healing process.
    For my family it's not a trend, being gluten-free is life and health

  77. I have endometriosis and I'm not suppose to eat gluten.. it's not just celiac disease that gluten causes problems.

  78. If this reporter shave his hair he's gonna looks like John lock from Lost .

  79. Some foods say gluten free, but did they ever have it?

  80. Gluten causes leaky gut. https://www.youtube.com/watch?v=VvfTV57iPUY

  81. Shopping in the produce aisle will yield a wealth of gluten free items. Poor quality bread is bad for you anyway. If you have Celiac's disease, you are forced to eliminate junk from your diet. No wonder you feel better once you eat better.

  82. I might get "yelled at" here but there is no need to eat gluten free unless you have Celiac disease.

  83. They should of told her no dogs and they look like Canada’s dumbest people standing in cold and I hope every time they called bell they had to pay all these people r dumb

  84. How she a winner what did she win

  85. In UK gluten free food is very expensive than any country in the world

  86. At this trend is helping lot of people get gluten free food went I was kid I could own eat gluten free food or I get horrible stomach problems they so much and gluten free was super expensive and super hard to find for me

  87. Try America. Just as bad. !

  88. Gluten is bad for every one. Read up on it. Go gluten as much as possible. Cut it in half as much as you can.

  89. We should not be gluttons for gluten.

  90. gluten free flour tastes like paste. eww.

  91. That’s called consumers gullibility to marketing. Laughing at how dumb people can be to something as simple as gluten free.

  92. ok lol this be intense gatekeeping

  93. So I actually have a thyroid disease, Hachimoto's, and after a doctor suggested my Aunt, who also had a similar thyroid issue, to go gluten free, I also tried it (I've been fully gluten free for years, since like 2012). It does seem to help (I would tend to feel heavy, tired, and have massive headaches and it settled down some after going gluten free, I even recall trying non gluten free cupcakes at work often when I first started gluten free, and being super awful after eating said non-gluten free cupcakes and eventually decided it was time to go full gluten free because headaches really aren't worth the cupcake) and from what I have read there seems to be sort of science behind it (something about your body attacks the thyroid and gluten can confuse it in a similar way), but people focus on celiac and whenever I try to explain it, they don't get it and think I'm making it up. I too sometimes start to wonder if I just missed something else. It's been awhile since I went gluten free and at first I think I had issues finding gluten free items, especially those that tasted good, and so was stuck eating foods that were gluten free naturally which were in generally pretty healthy options and less processed (I also lived with my Aunt for the summer when I started and let's just say that I was introduced to healthy foods my family would have never eaten). I have since started double guessing if it was the gluten or just processed, sugary things in general as more sugary and processed products become available and I get excited and try them, I see problems come back (I even after a suggestion from a nutritionist went on a low glycemic diet and it seemed to have a similar effect, but nothing is ever perfect). So I wonder if that was where the hype came from, gluten free products were at one point a bit healthier. I don't regret going gluten free though, it made me way more aware of what was in my products and I also have legit nut allergies to watch for, but the more it comes up lately, the more I am starting to rethink it for just a low processed diet. But I do wish I knew for sure if gluten free for Thyroid is legit or not, but it's hard to weed through the articles these days with the fad circling. *Note: I guess I realized this video was from 2014 and I just saw it now in 2019.

  94. If you are Celiac or sensitive it is really painful. The specialty foods are WAY OVERPRICED!!! It is really hard to eat out and people not affected don't believe you!

  95. Social engineering propaganda. Gotta herd the cattle back into the high carb wheat gluten pen.😂😂😂

  96. Can tell from comedian you don't loose weight.

  97. It's not just finding Gluten Free Foods as a Celiac. It's being able to afford to buy any of these products!

    Edit:
    It is not just in Wheat, Rye land Barley. It's also in Spelt.

  98. Gluten free diet doesn't mean you mainly eat gluten free substitutes?? I typically just eat rice as my carb substitute, but I avoid carbs in general. I mainly eat vegetables, meat/fish, fruit, nuts and some dairy.

  99. So glad they made an episode about this trend!

  100. Stop doing medical segments until you learn what you're talking about. I lost a lot of respect after this. People who "claim" to be gluten intolerant? I AM gluten intolerant. Intolerance doesn't mean you can never eat it. It depends on your body. You may be able to eat pizza on Friday but only a couple slices and that's it for the week. And yes, you do feel better. Our bodies are not have to eat ground up wheat. This is ridiculous, and harmful to those of us with non-celiac gluten intolerances.

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