Does Tech Really Harm Our Physical Fitness? Maybe Not. It Might Actually Help

Whatcha doin’? I just couldn’t take staring at my phone anymore. Oh, so you’re doing push-ups on the sidewalk? What am I supposed to do? Stare at my screen until every
last one of my muscles atrophies? You’ll have to forgive my dramatic colleague. But she does pose a radical question: what if, in the era of the binge-watch, constant
screen-checking and device addiction, technology doesn’t really have to be
harmful to our physical fitness, but in fact, can help it? Some might say that given these factors, technology doesn’t exactly do a lot of favors for our personal fitness goals. I mean, when was the last time
exercise genuinely seemed I don’t know, fun? We live during a fascinating dichotomy. On the one hand, technology is blamed for us missing workouts, not being present, becoming sedentary. But on the other, we have more tools than ever to track our workouts, our food, everything. Is there any way to meet in the middle, that somehow tech can motivate us to work out without us having to spend even
more time looking at our screens? What if there was some way that we could leverage technology to inspire all of us to be more active – without it feeling like another task? We’ve got to get the kids off the couch, you got to get them off their seat, and what better way to motivate them than to use the technology kind of like, for them instead of against them, right? So they’re walking into their physical education class, and they’re like, “Oh, we get to watch a movie!” They get to watch a video, they’re used to following videos, they’re used to watching YouTube, they’re used to, you know, consuming media in that way, so we’re trying to get into the schools and teach kids, change that negative association to say, “Do you like what you’re doing, is this fun?” We have music, we have drumsticks, we’re rocking out, they’re having a great time, and now they’re making a different association, rather than, “Oh, I had to do four laps around the track.” DrumFIT has created what it calls “the Netflix for PE”, using a streaming video curriculum to help students build a love for cardio. But you might be wondering: if there’s just another screen involved, how does that solve any of the problems we just talked about? If anything, it allows the teacher to be instead of in front of the class, now they’re with the class. So they’re drumming along with their students, they’re interacting with the students, they’re, you know, there’s that
kind of sense of community as they’re all working together, so it’s really just kind of providing them, you know, a textbook or – or that curriculum, it’s not to do their jobs for them. I mean, think about it: when you remember your own PE classes, does anything stand out as…fun? Sure, we may have had field day, but the rope climb and dodgeball? Not exactly known to instill a love of fitness at an early age. So when you think about it, DrumFIT has pulled off three things that all of us (who want to use tech to build a helpful experience) can learn from. To start, DrumFIT has made exercise accessible. Not only does it provide a fitness on-demand model, but it personalizes the idea of exercise for everyone. Kids, adults, and seniors. It really is about meeting you at your ability and where – where you are. So we really put the focus for the kids – we call it – it’s “Cardio, not choreo”, is our little internal, like, slogan that we tell the teachers. So it’s less important that they’re exactly on time and that they’re following the instructor
on the videos’ exact movements, because we really want to teach the kids it’s just about moving. Part of DrumFIT’s personalization and accessibility is the fact that its workouts can be experienced in a number of different environments. It prides itself on the “zero
intimidation factor” of its workouts, making it ideal to be taught in a group environment. Drumming creates a sense of community, when we’ve got, you know, everyone in the
same room, and they find that beat, and then if you add on to that fact, like we do a lot of like, what we call “Family Fitness Nights”, or a lot of YMCAs have DrumFIT, and they’re able to say, you know, “everyone welcome”. This is for anyone who wants to be active. So who’s that ‘anyone’ that your business idea is for? And how can you incorporate technology to build and benefit a community around it? Above all, the product creates fun. It’s accessible, it’s non-judgmental, it builds community, and it really shakes up the idea of fitness. It takes us back to a lot
of the questions we started with: Can tech actually help us with our wellness goals? Yes. Can it do so without us forcing to
continue our attachment to our devices? Yes! Can it do so in a way such that it can be enjoyed by everyone, build a community, and actually make us laugh and smile? Yes, yes, and yes. I think when you’re talking about, you know, physical activity and trying to motivate people who would maybe not otherwise
be motivated to be physically active, there has to be a buy-in, there has to be something in it for them, and so if we can if we can make it fun and make it something that they want to do rather than something they have to do, I think that’s really important. Can you honestly say you’re having fun
right now? No! Do you want to go hit a ball with some drumsticks? Yeah that sounds like fun actually. Okay, let’s do it.

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